CEO of Facebook on 60 Minutes.
15 January 2008
Mark Zuckerberg, the 23-year-old was interviewed on 60 Minutes in regards to the status of the company and it’s most recent controversial release, Facebook Beacon. The interview does not reveal anything everyone in the industry doesn’t already know, but does do a good job of simplifying some concepts and major points:
* Facebook is doing well, but they are aggressively looking to make more money (through advertisements).
* The idea of Facebook as a ‘portal’ to the internet is very much a likely future use-case scenario for end-users. Utilizing Facebook as a start page could a future major release for the company. This includes performing searches that return suggestions your Friends within your social network recommend.
* Facebook Beacon, which allow users to share information from other websites for distribution to their friends on Facebook is FAR from being perfected. Like the release of ‘Facebook Newsfeed‘, there is still refinements that need to be made to ensure acceptance to this type of sharing is understood clearly and executed appropriately (possibly in phases).
>> You can watch the full interview on CBSNews.com here.
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Ramsey Mohsen
Digital Evolution Group Consultant
mohsenr@digitalev.com
http://www.twitter.com/ramseym

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